In Episode 5, David tells his story and describes the sublime madness of a typical day. Oh, and he also sticks a pinky out to David’s Tea. Glad we were able to take a little detour and learn more about the research methods for sourcing traditional and herbal teas.

Thanks to @ACassidy08 for wondering what a day in the life is like and to @pample_moose for accidentally being on the show.

Here’s the complete list of “Best in Category,” Gold and Silver wins for Leo Burnett, Arc Worldwide and Lapiz:

Best in Category

• Leo Burnett
• Allstate – GPS, Best of Show
• Allstate – MAYHEM, Best in Mixed/Multiple Media
• Allstate – MAYHEM, Best in Radio
• Allstate – MAYHEM, Best in Television
• P&G Secret – MEAN STINKS, Best Creative Use of Multimedia Content

  Gold

  Leo Burnett:

• Allstate – MAYHEM, Radio Campaign
• Allstate – BLIND SPOT, Television
• Allstate – MAYHEM, Mixed/Multiple Media
• Allstate – MAYHEM, Television Campaign
• Allstate – GPS, Television
• Kellogg’s Special K – WHAT WILL YOU GAIN WHEN YOU LOSE?,
• Mixed/Multiple Media
• McDonald’s – WINDY CITY FRIES, Out-of-Home Transit
• McDonald’s – FRY LIGHTS, Outdoor Board
• McDonald’s – BEST FRIES ON THE PLANET, Out-of-Home CampaignArc Worldwide:
• MillerCoors Keystone Light – CANHOLE, Packaging, Single Unit
  

  Silver

  Leo Burnett:

• Allstate – NEIGHBOR, Radio
• Allstate – COURTEOUS DRIVER, Radio
• Allstate – BEACH VOLLEYBALL PLAYER, Radio
• Allstate – BAD HORN, Radio
• Allstate – MAYHEM WINE BOTTLE, Advertising Industry Self Promotion
• Allstate – STREAKER, Television
• Allstate – RACCOON, Television
• Allstate – TODDLER, Internet Commercials
• Coca-Cola – THUMBPRINTS, Consumer or Trade Publication
• Coca-Cola – STARE BEAR, Consumer or Trade Publication
• Coca-Cola – ARCTIC HOME, Interactive Media, Websites
• Coca-Cola – SNOWBALL EFFECT, Interactive Media, Mobile Marketing
• Coca-Cola – THUMBPRINTS, Interactive Media, Banners
• McDonald’s – OPEN LATE, Out-of-Home, Exterior Site
• McDonald’s – 11/11/11, Outdoor Board
• McDonald’s – COMEDY/TRAGEDY, Out-of-Home, Exterior Site
• McDonald’s – FISHING, Television
• McDonald’s – UFO, Out-of-Home, Digital or Animated
• McDonald’s – APPLES, Television
• McDonald’s – SUZI VAN ZOOM, Television
• Norton – STUFF THEATRE, Interactive Media, Micro or Mini Sites
• Norton – STUFF, Mixed/Multiple Media
• P&G Secret – MEAN STINKS, Mixed/Multiple Media
• P&G Secret – MEAN STINKS, Consumer or Trade Publication Campaign
• P&G Secret – BATHROOM STALL, Consumer or Trade Publication
• P&G Secret – LOCKER, Consumer or Trade Publication
• P&G Secret – TOILET PAPER HOLDER, Consumer or Trade Publication
• Sealy – IN BED, Interactive Media, Mobile MarketingArc Worldwide:
• McDonald’s – YOU WANT MCDONALD’S FRIES WITH THAT, Online – Micro or
• Mini Sites
• McDonald’s – YOU WANT MCDONALD’S FRIES WITH THAT, Websites/Online,
• Campaign
• McDonald’s – YOU WANT MCDONALD’S FRIES WITH THAT, Online – Mobile Marketing
• Miller Coors Keystone Light – CAN HUNT, Interactive Multimedia – Consumer
• Miller Coors Keystone Light – CANHOLE: Point of Purchase, Campaign
• United Airlines United MileagePlus – 10 MILLION MILE CELEBRATION, Special
• Event Material, CampaignLapiz:
• Leo Burnett Chicago – DOUBLE, Advertising Industry Self Promotion
• P&G Clearblue – STORK, Radio
• P&G Always – QUINCEANERA, Consumer or Trade Publication
• P&G Bounty – COFFEE & JUICE, Newspaper

Thanks to @whpatters, @tarrahberrou and @LaneKARCH for asking all the right questions.

David answers one of the biggest questions in advertising and brings in Design Director Alex Fuller for some client/creative advice.

Shoutout to @ohhkcox and @johntallentill for your inquiries!

The highlights include ranking second in number of agencies contributing to a network total, charting two films in the top ten commercials category and charting second in the All Gunns Blazing table.  Not bad.

Here’s the full breakdown:

The Most Awarded Agency Networks in the World
#4 – Leo Burnett Worldwide

All Gunns Blazing
#2 – Leo Burnett Worldwide

Number of Offices Contributing to Creative Reputation
#2 – Leo Burnett Worldwide

The Most Awarded Agencies in the World
#7 – Leo Burnett Sydney and Leo Burnett Melbourne

The Most Awarded Commercials in the World
#7 – WWF “Monkey” (Leo Burnett Sydney)
#7 – Allstate “Mayhem” (Leo Burnett Chicago)
#20 – Samsung “Optical Illusions” (Leo Burnett Tailor Made Sao Paulo)
#21 – Scope “See the Person” (Leo Burnett Melbourne)

Most Competitive and Future-Facing Agencies
#15 – Scope “See the Person” (Leo Burnett Melbourne)
#17 – Diageo “Water Mark” (Leo Burnett Sydney)
#21 – Canon “Photochains” (Leo Burnett Sydney)
#26 – McDonald’s “Wrapped” (Leo Burnett Jakarta)
#30 – Amnesty International “Tyrannybook” (Leo Burnett Lisbon)

Top Print Campaigns of 2011
#14 – Swiss Life “Turns in a Sentence” (Leo Burnett Zurich)
#18 – James Ready “Coupon Billboards” (Leo Burnett Toronto)
#23 – Greenpeace “Car Free Day” (Leo Burnett Hong Kong)
#41 – P&G Dreft “Colour” (Leo Burnett Warsaw)

Hallmark “Tell Me”


Hallmark “Mother Bird”


Hallmark “The Team”

It’s no secret that our 24/7 culture demands constant attention and the buzz surrounding the Super Bowl is perfect example of this. From starting a conversation on Twitter in the beginning of January to releasing countless commercial teasers weeks before the game – for brands and marketers the Super Bowl is a dance, a very long dance. So how do we survive this cultural earthquake and come out on top this year? It’s simple, know your audience – how they think, feel and act. And just as important, know which social and mobile platforms trigger engagement.

In the visual above, Leo Burnett researchers identified four current behavioral trends impacting how people will connect with this year’s Super Bowl. Some brands are already acting on this new reality. Others need to jump on board to ensure people continue to engage well beyond the fourth quarter. Also included above, is a “multi-screen game plan” outlining a variety of social media dos and don’ts for brands to keep in mind before, during and after the Super Bowl.