Category Archives: Uncategorized
LB Sidenotes: Eric Holubow, Urban Exploration Photographer
In this second installment of LB Sidenotes, Senior Strategist Eric Holubow expresses his passion for urban exploration photography. From Gary, IN to Greater Chicago, Eric covers everything from anthropology to design, exploring the history of places that once were. Eric’s work has been featured on CBS News and is currently running at the Chicago Cultural [...]
Trendy Tuesday: Storytelling
Any story can be told on a page, but as the value of the written word wanes, brands are creating physical spaces where consumers can actively engage with the product, and actually live the tale. STORY, a boutique in Manhattan, makes a compelling case for the increasing value of brand-curated experiences. Rachel Shechtman, founder of [...]
Clios 2012: Winners, Day 2
Day two of the Clios announcements brings three new awards to the global network in the Interactive and PR categories. Congrats to Detroit, Melbourne and Sydney! Interactive Gold- Troy Public Library “Book Burning Party” (Detroit) Bronze- Census “Spotlight” (Sydney) PR Bronze- Giant “Everyday Riders Sponsorships” – Brand Development (Melbourne)
Clios 2012: Winners, Day 1
This week, the Clios will be announcing the 2012 winners daily by category. Today includes Film, Film Technique, Hall of Fame, Radio and Radio Technique. Congrats to the Film Technique winners from the LB Global Network! Film Technique Bronze- Bundaburg Five “Ain’t No Nancy Drink“- Direction (Sydney) Bronze- Hallmark “Mother Bird“- Animation (Chicago) Bronze- Smirnoff [...]
Leo Sweeps 2012 Hugos
Last week, Leo Burnett swept the 48th Annual Hugo Awards for Television Excellence with a grand total of 23 awards: three Silver Hugos, five Gold Plaques, ten Silver Plaques and five Certificates of Merit. Congratulations to the Chicago office for their stellar performance! Silver Hugo Allstate “Blind Spot,” Commercial Spots C22: Insurance Allstate “Mayhem” (Blind [...]
Whimsical and Raw, Annie Leibovitz Captures Humanity the Way it Deserves to be Seen
Let me start by saying, if Annie Leibovitz announced an upcoming pictorial re-telling of “2 Girls 1 Cup,” I would literally be all over that s@#t. Ok, maybe that’s a little weird/gross, but I would honestly be dying to see where her mind and camera lens would go. In my humble opinion, there is maybe [...]
Trendy Tuesday: Holograms
It’s no surprise that Tupac Shakur’s hologram (a.k.a. ‘Holo-Pac’) stirred up a raft of controversy at this year’s Coachella Music Festival. Tupac’s ghostly hologram, costing somewhere between $100,000 and $400,000 reports MTV News, performed his hit single, “Hail Mary,” and “2 of Amerikaz Most Wanted” alongside Snoop Dogg and Dr. Dre. It took nearly four [...]
The Book of Doing
Last week, Allison Arden, publisher of AdAge and Creativity and author of the new book, “The Book of Doing,” visited Burnett to share the book’s message on the power of creativity. A collection of activities crafted to unleash creativity in even the sternest of souls, “The Book of Doing” brings to light Burnett’s HumanKind philosophy: [...]
D&AD Awards 11 Burnett Offices
D&AD, one of the most competitive shows in the industry, has awarded 11 offices in the Leo Burnett global network: Bangkok, Beirut, Chicago, Detroit, Hong Kong, Kuala Lumpur, London, Shanghai, Sydney, Toronto and Zurich. Congratulations to those offices bringing home the network total of one Yellow Pencil, seven Pencil Nominations and 14 In-book honors. Yellow [...]
How Refreshing! Leo Burnett Grabs Sprite
Leo Burnett Chicago has been awarded lead creative duties for popular Coca-Cola brand, Sprite. Tasked with a major campaign re-design in North America in 2013, Burnett is ready to take on one of the few soft drinks reporting recent growth in sales in the past year. Grab a Sprite! We did.
Ink as Ad Space
Federico Bosch, a creative at Leo Burnett Madrid has stirred up a bidding war for the space on his arm. His reusable QR code tattoo has unlocked a entirely new world of unchartered territory, allowing marketers to bid for an opportunity to take part in something so novel, it’s guaranteed to change the industry’s outlook [...]
Lapiz Makes a Splash at the 28th Chicago Latino Film Festival
Lapiz created a trailer in support of this year’s Chicago Latino Film Festival entitled “Paternity.” The spot captures a father telling his son, after many years of withholding the truth, that he is not his biological father. The same story is retold three times, in three different countries, affecting how the news is relayed and [...]
The Webby People’s Voice Awards
Leo Burnett Brussels and Leo Burnett Detroit have been nominated for this year’s Webby People’s Voice Awards. The Brussels office is nominated in the E-mail Marketing category for its wildly witty “Out Of Office Poetry” campaign, and the folks in Detroit have been selected in both the Activism and Corporate Social Responsibility categories for their [...]
The Night of the Hunter: Hell Never Looked So Heavenly
For the last 11 years, my wife and I have tried to give our daughter Ava an education in film she just can’t get from most media geared toward her, which tends to underestimate both her intelligence and attention span. From a selfish point of view, many movies for kids are simply unwatchable. (I defy [...]
Changing the Game
Today, Susan Credle, Chief Creative Officer of Leo Burnett USA is being honored at the Advertising Women of New York (AWNY) “Changing the Game Awards” as a Quantam Leap Award winner. Susan joins a select group of women in the advertising, marketing, media and technology industries making bold moves and reinventing the rules of marketing [...]
Trendy Tuesday: Brand Curation on Pinterest
We’re noticing quite a few notable brands making Pinterest work for them in very inventive ways. Pinterest allows for simple, accessible and creative sharing, and in turn provides brands with an invaluable platform for crowd sourced competitions, differentiating brand purpose and in some cases even a brand’s main digital presence. Gilt’s getaway flash sale site, [...]