Category Archives: Uncategorized
#askdavid 5: How did I get here?
@ManlyArtDirector asks David the golden question: What does it take to become a creative recruiter? Well, folks, it can be a little more unorthodox than you might think. In Episode 5, David tells his story and describes the sublime madness of a typical day. Oh, and he also sticks a pinky out to David’s Tea. [...]
LB/Chicago Sweeps ADDY’s
The Leo Burnett Group swept the Chicago ADDY’s last night, winning 78 awards including five “Best in Category,” ten Gold, 37 Silver and 26 Bronze. Allstate’s “GPS earned “Best of Show” and the “Mayhem” campaign was awarded “Best in Category” for Mixed Media, Radio and Television. P&G’s “Mean Stinks” campaign also won “Best Creative Use [...]
Puppy Love
“Inside every good dog is a great dog.” That’s what Leo Burnett and Arc Worldwide’s new campaign for Purina Pro Plan says about your unconditional best friend. Creative Director Tony Rogers talks with us about the creative strategy behind the work that covered the walls of Westminster and even shares some insight on the original [...]
#askdavid: Episode 4
“If getting into advertising is as simple as becoming good looking, then how do I become good looking?” David answers this mystic inquiry and gives prudent advice on the advertising industry: go to school and don’t check boxes! Thanks to @whpatters, @tarrahberrou and @LaneKARCH for asking all the right questions. Share this:
#askdavid: Episode 3
What is this digital world doing to my portfolio? Can creating awesome work coincide with client expectations? David answers one of the biggest questions in advertising and brings in Design Director Alex Fuller for some client/creative advice. Shoutout to @ohhkcox and @johntallentill for your inquiries! Share this:
Gunn Report Names Leo Burnett Fourth Most Awarded Network
The venerable Gunn Report rankings are out, and Leo Burnett Worldwide made appearances across seven categories including “Most Awarded Agency Networks in the World,” “All Gunns Blazing,” “Number of Offices Contributing to Creative Reputation” and “The Most Awarded Commercials in the World.” The highlights include ranking second in number of agencies contributing to a network [...]
Breaking Work: Hallmark “Hall of Fame”
Get out the Kleenex and be prepared…these new heartwarming spots for Hallmark are feel-good tearjerkers! The campaign promotes Hallmark’s “Hall of Fame,” one of the longest-running anthology series on television, which presents television dramatizations of famous plays and books, as well as original programs since 1951. Hallmark “Tell Me” Hallmark “Mother Bird” Hallmark “The Team” [...]
Super Bowl 2012: Meet Today’s Fans
Super Bowl 2012: Meet today's fans View more documents from Leo Burnett It’s no secret that our 24/7 culture demands constant attention and the buzz surrounding the Super Bowl is perfect example of this. From starting a conversation on Twitter in the beginning of January to releasing countless commercial teasers weeks before the game – [...]
#askdavid: Episode 2
What if an internship doesn’t pay and you’re re-locating? What if your book isn’t quite there yet? Well, #askdavid says “it’s a personal problem!” Nothing to lose, everything to gain in #askdavid Episode Two. Shout out to @LKlieger and @LinseyRampello for your curiosity! Share this: