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How Refreshing! Leo Burnett Grabs Sprite
Leo Burnett Chicago has been awarded lead creative duties for popular Coca-Cola brand, Sprite. Tasked with a major campaign re-design in North America in 2013, Burnett is ready to take on one of the few soft drinks reporting recent growth in sales in the past year. Grab a Sprite! We did.
Changing the Game
Today, Susan Credle, Chief Creative Officer of Leo Burnett USA is being honored at the Advertising Women of New York (AWNY) “Changing the Game Awards” as a Quantam Leap Award winner. Susan joins a select group of women in the advertising, marketing, media and technology industries making bold moves and reinventing the rules of marketing [...]
A Beautiful, Bustling City
I spy Burnett! This time lapse video of Chicago by Chris Pritchard will have you wishing that you lived here or feeling pretty lucky that you already do. The first destination in his new series “Places in Time,” Chicago is a place that Pritchard used to call home. Sit back and turn up the volume.
LBWW Most Awarded Network at 2012 International ANDY Awards
For the third consecutive year, Leo Burnett Worldwide has been named the most awarded network at the International ANDY Awards. The agency scooped up 18 ANDYs: six Gold, seven Silver and five Bronze. Seven offices from the global network contributed to the success including Detroit, Toronto, Sydney, Madrid, Mumbai, Shanghai and Chicago. Leo Burnett Toronto [...]
Pencil Shavings: 1Q12 GPC, Tokyo
The first of our 2012 product, Pencil Shavings 1Q12 is a roundup of Leo Burnett’s Global Product Committee meeting in Tokyo, including links to 7+ work, creative profiles and more. Pencil Shavings: 1Q12 GPC, Tokyo View more documents from Leo Burnett Worldwide
LB Asia Pacific Wins 46 Adfest Awards
Leo Burnett took home 46 Lotus Awards at the 2012 Adfest Awards, held in Pattaya, Thailand March 18 – 20. Leo Burnett was the second “Most Awarded Network” in Asia Pacific, receiving six Gold, 16 Silver and 24 Bronze awards. Eleven Leo Burnett offices including, Melbourne, Sydney, Tokyo, Bangkok, Colombo, Kuala Lumpur, Singapore, Jakarta, Mumbai, [...]
Luck o’ Leo at the 2012 O’Toole Awards
Leo Burnett Chicago’s “Mayhem” campaign for Allstate won the coveted O’Toole Box Award, which recognizes an agency’s creative work for one brand on multiple touchpoints. Winners of the 2012 4A’s O’Toole Awards for Creative Excellence were announced yesterday during the 4A’s annual conference Transformation LA 2012 at the Beverly Hills Hilton in Los Angeles. Leo [...]
Earth Hour 2012: I Will, if You Will
Turn off the lights, and at the very least, separate your paper from plastic this Saturday, March 31st at 8:30pm. Earth Hour 2012 is upon us and “I will, if you will.” Earth Hour has grown from a one-city initiative in 2007, to a 5,251 city strong global movement, last year reaching 1.8 billion people [...]
Mark Tutssel, Guest Editor of the 2011 Gunn Report
The 2011 Gunn Report – which hit the desks of thousands of industry leaders across the globe this past week – features an exclusive guest editorial by Leo Burnett Worldwide Chief Creative Officer, Mark Tutssel. In his bylined introduction, Tutssel shares insight on the changing landscape of creativity and advertising, comparing the fierce competition, tenacity [...]
Leo Burnett, An AdAge Best Place to Work
Well, we couldn’t agree more! Leo Burnett has been named a 2012 Best Place to Work in Marketing & Media by Advertising Age. The rankings were the result of company and employee surveys that covered a range of questions measuring the “best benefits and most-engaged employees.” Rich Stoddart, president of Leo Burnett USA is quoted [...]
LB Sidenotes: Emma Arnold, Tres Awesome
The introduction to our people profile series, LB Sidenotes, Senior Art Director Emma Arnold reveals her passion for Chicago street style photography. As an extracurricular activity, fashion photography inspires Emma’s work at Leo Burnett and feeds her creative spirit. Emma has been with Burnett since 2009 and started her street style blog, Très Awesome, in [...]
#SXLB: Austin Bound
You saw it on #askdavid, and it’s official: Leo Burnett is heading down to Austin, TX for SXSW Interactive this year for slew of lively interviews with speakers, tech/creative/ad industry aficionados, celebrities and conference attendees. Tune in to the #SXLB and #askdavid channels on Vimeo to stay updated on the latest interviews out of Austin.
#askdavid 7: Going SX
Shout it from the rooftops! David is heading down to SXSW Interactive this week to speak with industry leaders and Leo Burnett delegates alike. #askdavid what’s going on down south @davidondemand, and if you’re in the mood for a margarita, he’d love to chat! Cheers to @heavenmalone, @reaganward and @mgriff21 for your questions. If y’all [...]
#askdavid 6: More Than an Application
David talks tricks of the trade (they’re not tricks, really) on how to communicate with recruiters. We’ve all heard it—”It’s who you know”—but believe it or not, Leo Burnett really does look at every single application, and it’s never too late to get to know someone inside…you already know David, of course! @kelseycollister, @john_schloss, @rhymeswithsorry [...]
Burnett Owns MENA Cristal Awards
Last night, Leo Burnett MENA won Network of the Year in one of the most competitive MENA Cristal competitions since the show’s creation, with more than 1500 entries. Individually, Leo Burnett Beirut took home the title of Agency of the Year and Leo Burnett Dubai ranked third for Agency of the Year, with a whopping [...]
#askdavid 5: How did I get here?
@ManlyArtDirector asks David the golden question: What does it take to become a creative recruiter? Well, folks, it can be a little more unorthodox than you might think. In Episode 5, David tells his story and describes the sublime madness of a typical day. Oh, and he also sticks a pinky out to David’s Tea. [...]