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#askdavid 5: How did I get here?
@ManlyArtDirector asks David the golden question: What does it take to become a creative recruiter? Well, folks, it can be a little more unorthodox than you might think. In Episode 5, David tells his story and describes the sublime madness of a typical day. Oh, and he also sticks a pinky out to David’s Tea. [...]
Puppy Love
“Inside every good dog is a great dog.” That’s what Leo Burnett and Arc Worldwide’s new campaign for Purina Pro Plan says about your unconditional best friend. Creative Director Tony Rogers talks with us about the creative strategy behind the work that covered the walls of Westminster and even shares some insight on the original [...]
#askdavid: Episode 4
“If getting into advertising is as simple as becoming good looking, then how do I become good looking?” David answers this mystic inquiry and gives prudent advice on the advertising industry: go to school and don’t check boxes! Thanks to @whpatters, @tarrahberrou and @LaneKARCH for asking all the right questions. Share this:
#askdavid: Episode 3
What is this digital world doing to my portfolio? Can creating awesome work coincide with client expectations? David answers one of the biggest questions in advertising and brings in Design Director Alex Fuller for some client/creative advice. Shoutout to @ohhkcox and @johntallentill for your inquiries! Share this:
Breaking Work: Hallmark “Hall of Fame”
Get out the Kleenex and be prepared…these new heartwarming spots for Hallmark are feel-good tearjerkers! The campaign promotes Hallmark’s “Hall of Fame,” one of the longest-running anthology series on television, which presents television dramatizations of famous plays and books, as well as original programs since 1951. Hallmark “Tell Me” Hallmark “Mother Bird” Hallmark “The Team” [...]
Snap, Crackle, Pop: Top 20 Slogan of All Time
The Kellogg’s Rice Krispies slogan “Snap, Crackle, Pop” has been named a top 20 slogan of all time by Creative Review. Grandfathered in to the modern era by Leo Burnett, “Snap, Crackle, Pop” remains a breakfast-time staple in homes around the world. Creative Review: Rice Krispies Slogan named to Top 20 of all time View [...]
Super Bowl 2012: Meet Today’s Fans
Super Bowl 2012: Meet today's fans View more documents from Leo Burnett It’s no secret that our 24/7 culture demands constant attention and the buzz surrounding the Super Bowl is perfect example of this. From starting a conversation on Twitter in the beginning of January to releasing countless commercial teasers weeks before the game – [...]
Leo Burnett’s Tom Loockx, Jorrit Hermans awarded Belgian Creatives of the Year
On Friday, Belgian magazine Media Marketing (MM) and the Belgian Association of Communication Agencies (ACC) presented the Merit Awards. Leo Burnett Brussels’ Creative Directors Tom Loockx and Jorrit Hermans were awarded Belgian Creatives of the Year 2011. Congrats, guys! Share this:
#askdavid: Episode 2
What if an internship doesn’t pay and you’re re-locating? What if your book isn’t quite there yet? Well, #askdavid says “it’s a personal problem!” Nothing to lose, everything to gain in #askdavid Episode Two. Shout out to @LKlieger and @LinseyRampello for your curiosity! Share this: