Author Archives:
Brand Believers & Idea Spot
In addition to all of its other tools, Leo Burnett Chicago has been offering services to its clients in the form of two brand-building tools, BRAND BELIEVERS® brand building services and IDEA SPOT® brand identity services that involve client-agency-consumer collaborations: Brand Believers ® Session This is a brand-building workshop. It starts with a review of [...]
#SXLB Dave Altarescu, Spotify
North America Marketing Director at Spotify David Altarescu talks with us about the future of the platform and how it will revolutionize the world of music. David says it best, “It’s really the democratization of the music industry.”
#SXLB: Funny Or Die
Laughing it up with Funny or Die’s President and CEO Dick Glover and VP of Sales Ed Wise about the fine balance between user-generated content and professionally produced branded content. Dick and Ed talk about the importance of relationships with ad agencies and how distribution is a crucial part of the content equation.
#SXLB: Tim Westergren, Pandora
We talk with Founder and CEO of Pandora Tim Westergren about the evolution of the music industry in the digital era. Tim hopes that the future of music will give rise to a “musician’s middle class.”
#SXLB: Lindsey Berking, Esurance
Lindsey Berking, Brand Partnerships Specialist at Esurance, talks with us about what one of our newest clients us up to in the interactive space. Esurance aims to work with partners who have a dedicated interest in the arts, specifically film, music and creative innovation.
#SXLB: Delegates, Day 3
Leo Burnett delegates Mark Moll, Dustin Tomes and Dan Fisher bring the theme of social good to life discussing what they have learned from Day 3 at SXSW.
#SXLB: Delegates, Day 2
Leo Burnett delegates Ethan Goodman, Rock Darlington and Susan Treacy describe the buzz at SXSW about mobile and Geo-location solutions.
#SXLB: Brett Martin, Sonar
CEO and Co-founder Brett Martin of location-based meet up app Sonar sits down with us to talk about the new trend of social serendipity.
#SXLB: Sarah Kessler, Mashable
Sarah Kessler, Startups Reporter for Mashable, gives an objective review of the latest and greatest startups, notably the location based apps Highlight, Glancee, Sonar and Banjo.
#SXLB: Jonathan Stark
We talk to mobile web developer, Jonathan Stark about how the idea for Jonathan’s Card started a revolution for social good and why open APIs can bring significant value to big brands.
#SXLB: Brian Morrissey, Digiday
Brian Morrissey, Editor in Chief of Digiday talks about why some brands should stop “chasing the next big thing,” and begin creatively adopting the tools that are already out there.
#SXLB: Andrew Schneider, Screen Magazine
We talk with Publisher and Editor of Screen Magazine Andrew Schneider about the role of content interaction design in the world of production and beyond. Andrew also comments on the need for more thoughtful use of social platforms.
#SXLB: Guy Kawasaki
As an author, speaker, co-founder of Alltop and former chief evangelist for Apple, Guy Kawasaki is a bit of a celebrity at South By Southwest. He was kind enough to talk to us a bit about his latest book, “What the Plus! Google+ for the Rest of Us,” a primer for navigating the social platform. [...]
#SXLB: PSFK’s Piers Fawkes, Part 1
As CEO and founder of PSFK, Piers Fawkes is the trend-forecasting guru. In our first conversation, Piers covered the five ‘Need to Know’ trends he and his team were following at South By Southwest Interactive, including one he is most excited about, social pairing. Piers talks about what social pairing applications have to offer, and [...]
#SXLB: Delegates, Day One
First impressions from our delegates at South By Southwest 2012. Thanks to Brian Barthelt, Dan Edwards, Miles Green and Rob Allen for some great perspectives.
#SXLB: Jon Swartz, USA Today
Jon Swartz, reporter at USA Today talks to us about why South By Southwest Interactive is the key to the future. He describes it as the “launching pad for creativity and ideas…the convergence of all the media.”