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Mixed Results for Social Retail Promotions on Facebook
I recently participated in two social media-enabled promotions: The clever “social augmented reality” app created by OfficeMax and co-branded with their TUL markers, and an Old Navy “Thanks a Million” coupon for 50% off outerwear. The former was really cool, but somewhat puzzling in its execution. It captured an image of me via webcam and [...]
What young moms’ embrace of social media means for marketers
According to eMarketer, 90.3% of moms with children at home are online, and it is the youngest moms—the Gen Y moms—who have truly embraced digital communication. They’re texting and using social networking sites–even for conversations with family members living under the same roof! Once the exclusive realm of college kids, Facebook now attracts fully 86% [...]