Monthly Archives: February, 2012
Oscar Winning Collaboration: Leo Burnett Brussels & Brussels Philharmonic
Leo Burnett Brussels launched into partnership with Brussels Philharmonic and the Flemish Radio Choir earlier this month. With this collaboration, Leo Burnett Brussels will develop a creative framework for campaigns in an effort to broaden the scope of Brussels Philharmonic audience. It’s a timely win since Brussels Philharmonic has received international acclaim for its original [...]
‘Big Players, Big Ideas’ With Susan Credle
Leo Burnett USA Chief Creative Officer Susan Credle recently sat down with Adweek for its “Big Players, Big Ideas” series. Susan talks about what’s changed (and what hasn’t) in the industry, how the notion of brand participation is older than we think, and what advertising shares with architecture.
#askdavid 6: More Than an Application
David talks tricks of the trade (they’re not tricks, really) on how to communicate with recruiters. We’ve all heard it—”It’s who you know”—but believe it or not, Leo Burnett really does look at every single application, and it’s never too late to get to know someone inside…you already know David, of course! @kelseycollister, @john_schloss, @rhymeswithsorry [...]
Burnett Owns MENA Cristal Awards
Last night, Leo Burnett MENA won Network of the Year in one of the most competitive MENA Cristal competitions since the show’s creation, with more than 1500 entries. Individually, Leo Burnett Beirut took home the title of Agency of the Year and Leo Burnett Dubai ranked third for Agency of the Year, with a whopping [...]
Finding ‘Hidden Beauty’ in Urban Ruins
This week the CBS Evening News aired a segment about the stunning photography of Arc Worldwide Senior Strategist Eric Holubow. For a decade Holubow’s turned his lens on the “hidden beauty” of decaying urban landmarks across the country, capturing fascinating images of abandoned theaters, churches and other architectural treasures long forgotten. The Chicago Cultural Center [...]
#askdavid 5: How did I get here?
@ManlyArtDirector asks David the golden question: What does it take to become a creative recruiter? Well, folks, it can be a little more unorthodox than you might think. In Episode 5, David tells his story and describes the sublime madness of a typical day. Oh, and he also sticks a pinky out to David’s Tea. [...]
LB/Chicago Sweeps ADDY’s
The Leo Burnett Group swept the Chicago ADDY’s last night, winning 78 awards including five “Best in Category,” ten Gold, 37 Silver and 26 Bronze. Allstate’s “GPS earned “Best of Show” and the “Mayhem” campaign was awarded “Best in Category” for Mixed Media, Radio and Television. P&G’s “Mean Stinks” campaign also won “Best Creative Use [...]
Puppy Love
“Inside every good dog is a great dog.” That’s what Leo Burnett and Arc Worldwide’s new campaign for Purina Pro Plan says about your unconditional best friend. Creative Director Tony Rogers talks with us about the creative strategy behind the work that covered the walls of Westminster and even shares some insight on the original [...]
#askdavid: Episode 4
“If getting into advertising is as simple as becoming good looking, then how do I become good looking?” David answers this mystic inquiry and gives prudent advice on the advertising industry: go to school and don’t check boxes! Thanks to @whpatters, @tarrahberrou and @LaneKARCH for asking all the right questions.
#askdavid: Episode 3
What is this digital world doing to my portfolio? Can creating awesome work coincide with client expectations? David answers one of the biggest questions in advertising and brings in Design Director Alex Fuller for some client/creative advice. Shoutout to @ohhkcox and @johntallentill for your inquiries!
Gunn Report Names Leo Burnett Fourth Most Awarded Network
The venerable Gunn Report rankings are out, and Leo Burnett Worldwide made appearances across seven categories including “Most Awarded Agency Networks in the World,” “All Gunns Blazing,” “Number of Offices Contributing to Creative Reputation” and “The Most Awarded Commercials in the World.” The highlights include ranking second in number of agencies contributing to a network [...]
Breaking Work: Hallmark “Hall of Fame”
Get out the Kleenex and be prepared…these new heartwarming spots for Hallmark are feel-good tearjerkers! The campaign promotes Hallmark’s “Hall of Fame,” one of the longest-running anthology series on television, which presents television dramatizations of famous plays and books, as well as original programs since 1951. Hallmark “Tell Me” Hallmark “Mother Bird” Hallmark “The Team”
Snap, Crackle, Pop: Top 20 Slogan of All Time
The Kellogg’s Rice Krispies slogan “Snap, Crackle, Pop” has been named a top 20 slogan of all time by Creative Review. Grandfathered in to the modern era by Leo Burnett, “Snap, Crackle, Pop” remains a breakfast-time staple in homes around the world. Creative Review: Rice Krispies Slogan named to Top 20 of all time View [...]