Pinterest is one of the most buzzed about social networks right now for its rapid growth and addictive nature. It’s estimated that the site has 3 million+ users, a majority being female.
If you are not familiar with Pinterest it essentially combines scrapbooking and visual bookmarking. Users create and organize theme-based visual collections of images that they found across the web or uploaded themselves. Pinterest does not cater content to one specific category. However, some of the most popular content is about weddings, décor, and food.
Pinterest is not without competitors. Other platforms in this space include Pinspire (a direct copycat), Gentlemint (targeting men), Houzz (high-end interior and home design) and DecorPad (interior decorating).
To learn more about what Pinterest means for brands, read our latest white paper “Pinterest: A Quickstart Guide for Brands.”
