Monthly Archives: January, 2012
Super Bowl 2012: Meet Today’s Fans
Super Bowl 2012: Meet today's fans View more documents from Leo Burnett It’s no secret that our 24/7 culture demands constant attention and the buzz surrounding the Super Bowl is perfect example of this. From starting a conversation on Twitter in the beginning of January to releasing countless commercial teasers weeks before the game – [...]
Leo Burnett’s Tom Loockx, Jorrit Hermans awarded Belgian Creatives of the Year
On Friday, Belgian magazine Media Marketing (MM) and the Belgian Association of Communication Agencies (ACC) presented the Merit Awards. Leo Burnett Brussels’ Creative Directors Tom Loockx and Jorrit Hermans were awarded Belgian Creatives of the Year 2011. Congrats, guys!
#askdavid: Episode 2
What if an internship doesn’t pay and you’re re-locating? What if your book isn’t quite there yet? Well, #askdavid says “it’s a personal problem!” Nothing to lose, everything to gain in #askdavid Episode Two. Shout out to @LKlieger and @LinseyRampello for your curiosity!
Like it: Facebook Studio Awards
The Facebook Studio Awards have closed for submission, and Leo Burnett has entered multiple world-class social campaigns into the competition. Revisit our work and “Like” your favorites from our offices around the globe before our very own Susan Credle selects the best of the bunch with other industry leaders on February 14. Leo Burnett Chicago [...]
LB Toronto dominates Strategy Magazine’s Creative Report Card
Leo Burnett Toronto is officially the #1 agency in Canada. Strategy Magazine’s Creative Report Card has announced its winners and Leo Burnett swept all five major categories for first place: Top Agency, Top Client, Top Creative Directors, Top Art Director and Top Copywriter. The Strategy Magazine Report Card is an objective ranking based on a [...]
Pinterest: A Quickstart Guide for Brands
Pinterest is one of the most buzzed about social networks right now for its rapid growth and addictive nature. It’s estimated that the site has 3 million+ users, a majority being female. If you are not familiar with Pinterest it essentially combines scrapbooking and visual bookmarking. Users create and organize theme-based visual collections of images [...]
#askdavid: Episode 1
#askdavid has arrived in his very first episode, answering a couple of your burning questions on how to land a dream job in advertising. This week’s lessons: you’d better be cool, you’d better be passionate and if you have visible tattoos…well… Thanks to @brandonosmond and @punkrocktuba for kicking things off right.
Leo Burnett named Ad Age “Agency to Watch” in 2012
Today, Ad Age published its coveted “A-List,” report that names the top 31 agencies in the world. It’s a fierce competition and we’re quite proud to report that Leo Burnett has been named an “Agency to Watch” in 2012. 2011 was a great year for our agency. We were handpicked by Facebook to develop its [...]
Coming Soon: #askdavid
The David you grew to know and love at Cannes 2010 as “David on Demand” is back in a new, creative recruiting web series called “#askdavid” to launch Monday, January 23. Stayed tuned for his always informative, yet sometimes inappropriate answers to twitter-sourced questions from soon-to-be grads and curious creatives alike. In the meantime, here’s [...]
Read, Listen, Follow: Design Round-Up 2012
There’s nothing like a flip to the year to feel the need to kick up your creativity. So with that, I’m rounding up some favorites with the hope that something here awakens your inner designer and gets those creaky wheels turning. Luke Wroblewski (just call him “Luke W”) has written a couple of stellar books [...]
Arc and Whirlpool Mobile Simplify Appliance Shopping
Shopping for a Whirlpool appliance has never been easier, thanks to the newly launched Whirlpool Mobile website. As more and more consumers reach for their smartphones to assist their product decision process, mobile visits to whirlpool.com have risen 87%. Designed by Arc Worldwide, Whirlpool Mobile takes the complexity out of researching the right appliance wherever [...]
OOO by Shakespeare?
Ok, maybe not Shakespeare, but his 21st century Dutch and Flemish buddies have pre-written your out-of-office emails. Feeling jazzed about leaving the office? Defer the dude who dareth email you whilst your out on vacation to the next best contact. Feeling emo about leaving? Say you’re there in spirit. It’s time to brush up on [...]
Vote Leo Burnett: TED Ads Worth Spreading
“What makes ideas powerful is that they have a life of their own; an idea can reset someone’s worldview and even begin a domino effect as they pass it on to friends.” -TED Leo Burnett has submitted a slew of HumanKind “Ads Worth Spreading” into TED’s global competition this year. Vote once a day for [...]
Leo Burnett and Arc Launch a Redesigned Keller.edu
The Leo Burnett and Arc Worldwide teams in Chicago just launched a redesigned website for DeVry University’s Keller Graduate School of Management, helping students advance their careers and make a major life decision. Before the website redesign, prospective students had a tough time finding the information they really needed to decide whether or not to [...]
Following Change on Facebook: Timeline
Following Change on Facebook: Issue 8 – Timeline View more presentations from Leo Burnett In September 2011, Facebook announced Timeline its f8 conference. After a few delays, it was released to the public in December. For now, users must activate Timeline in order to see it. A user-controlled roll-out means that adoption will be gradual [...]