One of the oldest and most effective ways to sell a product is the tried-and-true demonstration.  Leo Burnett Brussels has just taken the approach and given it — and direct mail — a fresh, fun spin.

They strapped some cameras on a few Jeep Compasses and set out to discover the most remote post locations they could find.  Direct mailers were shipped from these far-flung places that pointed recipients to a site where they could follow the journey and see the Compass in action. It was a simple idea with a big impact. Take a look below.

Jeep Compass from MojuiceBeta on Vimeo.