Monthly Archives: July, 2011
Google+ Creative Hangouts
One of the most interesting things about new technology is watching the creative ways in which people use it. Mashable has a list of four unique ways that Google+ members are using the “Hangout” feature. The list includes a writers’ meet-up, cooking lessons, a few overnight concerts and a marathon chatting session that lasted nine [...]
Being Human, 7.27.11
Courtesy of the Leo Burnett/Arc Worldwide Information Resource Center, Being Human collects noteworthy stories that examine who we are, what we do and how we think. reported in the major press… Gray Days Eeyore, the downcast donkey of “Winnie the Pooh” is the poster child. Some people have dark moods on most days since childhood [...]
Sydney Kicks off 2011 Census Effort
Leo Burnett Sydney is kicking off the Australian Bureau of Statistics’ 2011 Census campaign. The goal of the effort is to engage people by showing them how their Census data actually can influence decisions that shape their community and the country’s future. The integrated campaign includes television and radio, but centers around a slick microsite [...]
McDonald’s “Happy Box”
Charming new work for McDonald’s Happy Meals from Leo Burnett London. Have a look!
Sharp Cheese Design
Here’s some super creative package design from German ad shop Kolle Rebbe. Parmesan cheese is shaped to look like a trio of oversized pencils, with the “lead” in each being a different flavor: truffle, pesto or chili. An included sharper help you grate the cheese over your meal, allowing you to use only what you [...]
Sex Now Selling… Vladimir Putin?
This is just odd. A group of people identifying as “Putin’s Army” have a very interesting approach to campaigning for the former Russian President. They’re tearing off their clothes and asking their fellow citizens to do the same. The launch video features a beautiful, well dressed clad of women surrounded by high end gadgets. They [...]
Being Human, 7.21.11
Courtesy of the Leo Burnett/Arc Worldwide Information Resource Center, Being Human collects noteworthy stories that examine who we are, what we do and how we think. reported in the major press… Out, Damned Tweet! Americans have always loved Shakespeare, but in an age of the digital rant, his lessons in eloquence have never been more [...]
New Park for New York
Take a few minutes to check out this TED talk from Robert Hammond on how he led the effort to transform an abandoned elevated train line into a park in the sky. The result thus far is absolutely stunning and a fantastic addition to New York City. It’s a great look at a creative solution [...]
Features Take the Spotlight in Audi Ads
With a few simple clicks and some stand out style, Audi shows that big features can travel lightly. This to-the-point campaign was created by BBH London and does a nice job of highlighting attributes in a refreshing way. To see all three spots, visit the Creative Review post here or for the accompanying prints, go [...]
Radio Dept Drops By LB/Chicago
We were lucky enough to have one of Sweden’s most celebrated indie groups, Radio Dept, playing as part of our Artist in Residence program on Monday. One of my favorite in the Labrador stable of bands, most people noticed the group sticking their heads out from that pack after an appearance on the “Mary Antoinette” [...]
OF MEN AND SOCIAL MEDIA
The stars were finally aligned and the right conditions were set for a perfect storm that manifested itself with a string of time bombs going off one after the other across the Middle East in a manner that caught so many people unawares, especially the deposed leaders themselves, but that a number of other observers, [...]
The Hand Written Word
To see what could be the world’s only daily analog blog, watch the video from Motherboard below. They recently traveled to Liberia and found one man undertaking a ten year project to get the daily news out to those poverty stricken individuals too poor to buy a paper.
iPad Painting: T20 of Art?
Resisting change is in human nature. Well, in marketing terms I could be classified as an enthusiast or an early adopter. People take their own time to adapt to new things, because familiarity with the old gives us solace, hence adoption curve will take time to climb as in the case of digital photography. Every [...]
Being Human, 7.14.11
Courtesy of the Leo Burnett/Arc Worldwide Information Resource Center, Being Human collects noteworthy stories that examine who we are, what we do and how we think. reported in the major press… City vs. Country Americans residing in major cities live longer, healthier lives overall than their country cousins—a reversal from decades past. But stress is [...]
Jeep Drives Great Results
One of the oldest and most effective ways to sell a product is the tried-and-true demonstration. Leo Burnett Brussels has just taken the approach and given it — and direct mail — a fresh, fun spin. They strapped some cameras on a few Jeep Compasses and set out to discover the most remote post locations [...]
Real Heroes Ride for Giant
Bicycle manufacturer Giant is looking for their next rider to sponsor, and they’re looking your way. During this year’s Tour de France, the company decided to break convention and sponsor the real heroes of the sport… the everyday rider. Thirty sponsorships are up for grabs to any Australian or any age or skill level. This [...]