We’re on the ground here in sunny Cannes, with the first shortlists of the week. Leo Burnett landed 16 on the Promo & Activation list and 15 on Direct. Twelve offices contributed to this total.
Direct Lions
MTV “Batteries” – Lisbon
WWF “PhotoShooting” – Moscow
James Ready “Fall Billboard” – Toronto
James Ready “Pop-Up Billboard” – Toronto
Peseta “The Bicycle Cap Made With Love, By a Bike” – Madrid
Sunsense “Untoasted” – Hong Kong
Freeport “Superstitious Outdoor” – Lisbon
Rossi Residencial “Open Air Book” – Sao Paulo
Amnesty International “Voices for Freedom” – Lisbon
National Museum in Krakow “Secrets Behind Paintings” – Warsaw
James Ready “Cap Recall” – Toronto
Private Pension System “Give 100 TL Get 125 TL Back” – Istanbul
UA Cinema “U-Late Hotline” – Hong Kong
Freeport “Vacuum Shopping Bag for Tourists” – Lisbon
Salvation Army “Surprise Catwalk” – Oslo
Promo & Activation Lions
James Ready “Cap Recall” – Toronto
Amnesty International “Voices For Freedom” – Lisbon
Freeport “Vacuum Shopping Bag for Tourists” – Lisbon
Diageo Australia “Water Mark” – Sydney
Peseta “The Bicycle Cap Made With Love, By a Bike” – Madrid
Sealy “In Bed” – Chicago
Fiat “Fiat Street EVO” – Madrid
PZU/National Museum in Krakow “Secrets Behind Paintings” – Warsaw
Cat Society “Cats on Facebook” – Hong Kong
The Salvation Army Secondhand Shop “Surprise Catwalk” – Oslo
Subaru Australia “XV Rescue” – Sydney
Fiat Punto EVO “Fiat Street EVO” – Madrid
Chrysler “Stone/Twig/Water” – Sao Paulo
Leo Burnett Worldwide “David On Demand” – Chicago
Guangzhou Yangai Special Children Parent Club “Yang Ai (Despair Whirlpool)” – Shanghai
Canon Australia “World of EOS” – Sydney