Monthly Archives: June, 2011
Cannes Predictions Picks Seven Grand Prix
If you tuned in to the 2011 Cannes Predictions Reel, you got a pretty good preview as to what we saw last week in the south of France. Work from this year’s collection went on to collect 104 Lions, including a staggering seven Grand Prix. Considering there were more than 28 thousand entries this year, [...]
Wildfire: The Language of the 21st Century Recap
We’re wrapping up the Cannes coverage from last week with some more video to share. A week ago today we presented our annual Wildfire seminar to a packed Debussy theatre in the Palais. Leo Burnett New York’s Michael Canning, Jay Benjamin and Kieran Antill joined WW CCO Mark Tutssel to talk about brands that are [...]
Introducing the new “Comment” ad on Facebook
I’m very excited to announce that Facebook is launching its newest premium ad product today, appropriately named the “Comment” ad. Unlike any other existing premium ad unit, this is the first of its kind to be concepted by an agency, our agency, Leo Burnett. When approached for ideas last summer as part of a competition, [...]
Melbourne Takes Grand Prix For Good
Wonderful conclusion to our week in southern France as Leo Burnett Melbourne’s Scope “See the Person” effort won the Grand Prix For Good. Other highlights from the evening include a Gold for London’s McDonald’s “There’s A McDonald’s For Everyone” in the inaugural Creative Effectiveness category, and an incredible five Film and Film Craft Lions for [...]
Facebook Announces New Ad Unit In Cannes
Yesterday in Cannes, Facebook officially announced the launch of Comment, a new ad unit created by Leo Burnett. The new unit — the first created by an advertising agency — lets brands spark conversations among friends by posting a video, photo, link or status and allowing people to respond. Via the Facebook platform, these conversations, [...]
Young Lion Gold
Big congratulations to Leo Burnett Sydney’s Matt Swinburne and Mike Felix who helped us grab — for the second year in a row — first place in the Cannes Young Lions competition print category. The duo beat nearly 50 other pairs from agencies around the world to bring home a Gold Lion. Matt (art director) [...]
Design, Press and Cyber Lions
Leo Burnett Madrid collecting their Gold Design Lion. Design Lions Gold: Sony PlayStation “Mr. Lee” — Madrid Gold: Guangzhou Yangai Special Children Parent Club “Yang Ai” (Despair Whirlpool) — Shanghai Silver: Leo Burnett Sydney “Apple Box” — Sydney Bronze: P&G Bounce “Switch Off” — Madrid Cyber Lions Bronze: TMB Bank “Panyee FC” — Bangkok Press [...]
Photos: Wildfire “Language of the 21st Century”
Our annual seminar, “Wildfire: The Language of the 21st Century,” just wrapped in front of a packed house in the Palais Dubussy Theatre. Mark Tutssel, Michael Canning, Jay Benjamin and Kieran Antill talked about those brands that are speaking the language of people instead of consumers. Check back for a full wrap-up later, but in [...]
The Alphabet of Today
If you’ve ventured near the Young Lions zone in the Palais this week, you’ve no doubt noticed a curious assortment of over-sized alphabet building blocks. Besides their dimension, the collection is also unique because each “letter” is represented by a key icon that’s helping to shape a new alphabet of communication. Think you can name [...]
Outdoor and Radio Lions
Lego Gold for Leo Burnett Moscow in Outdoor. Second ceremony of the week, and eight more Lions to report: One Gold, three Silver and four Bronze from the Outdoor and Radio categories. Highlights included Leo Burnett Moscow winning its first ever Gold Lion for the Lego “Spaceship” / “Beetle” / “Deep Space Explorer” outdoor effort, [...]
Wildfire: The Language of the 21st Century
This year’s Wildfire team in rehearsal at the Majestic this morning. We’d love for you to join us tomorrow for our annual Wildfire seminar at 16:30 (4:30) in the Debussy Theatre. This year we’re talking about “The Language of the 21st Century” and will be looking at how the world’s great brands are speaking a [...]
Shortlists: Cyber and Design
Good morning from Cannes, where we’ve two more shortlists to share. The Cyber and Design Lion lists are out, and we’ve got three and eight, respectively, bringing the total shortlist count to 133. A total of nine offices contributed to the total. Cyber Lions Canon EOS “World of EOS” – Sydney Leo Burnett Chicago “David [...]
Promo & Activation, Direct and PR Lions
Two different angles from the Grand Audi as LB/Sydney collects Gold for Bundaberg. First ceremony of the week this evening in Cannes, and Leo Burnett picked up four total — Gold and Silver Lions in PR, a Silver in Promo & Activation and a Bronze in Direct. LB Sydney led the way with the PR [...]
ACT Responsible: How Advertising Can Successfully Address Social Issues
Mark Tutssel sat down with ACT Responsible Dream Leader Herve de Clerck and Advertising Council CEO Peggy Conlon in the Debussy this afternoon to discuss best practices in social messaging — or, communications that “improve and save lives of citizens around the globe.” Mark discussed a handful of examples from Leo Burnett that fit that [...]
Monday Shortlists: Press & Press Craft, Outdoor, Radio, Media and PR
Big day in shortlists, with the release of Press, Outdoor, Radio, Media and PR. Leo Burnett has 91 today across those categories, bringing our shortlist total to 122. Direct, Promo & Activation and PR ceremonies this evening, so we’ll be back with results soon! Press: 55 Outdoor: 19 Radio: 6 Media: 3 PR: 8 17 [...]
Promo & Activation, Direct Shortlists
We’re on the ground here in sunny Cannes, with the first shortlists of the week. Leo Burnett landed 16 on the Promo & Activation list and 15 on Direct. Twelve offices contributed to this total. Direct Lions MTV “Batteries” – Lisbon WWF “PhotoShooting” – Moscow James Ready “Fall Billboard” – Toronto James Ready “Pop-Up Billboard” [...]