Monthly Archives: March, 2011
LB/MENA Bags 26 – Including Two Grand Prix – At Lynx
LB/Beirut collects the Integrated Grand Prix for Johnnie Walker campaign. Leo Burnett MENA turned in a stellar performance at the 4th Dubai Lynx International Advertising Festival yesterday, earning a total 26 awards including two Grand Prix, two Gold, ten Silver and 12 Bronze. LB/MENA placed as the second most awarded in ‘Network of the Year [...]
Play Along With Skittles New Campaign
Skittles, known for their commercials depicting strange and wonderful worlds, is now breaking down the fourth wall and inviting you into the action. By placing your finger on strategically placed Skittles on the screen, you instantly become a character in the madness, like it or not. Sometimes, the answer to that is “not” and the [...]
Social Media Superstars
Image via Fast Company From Fast Company’s IDEO series comes this thoughtful piece on five brands that have really gotten the social media thing right. The story examines the perception change when Ford put their faith in already established online personalities tasked to “lifecast” their experience with the Fiesta. CBS is recognized for successfully leaping [...]
Being Human, 3.31.11
Courtesy of the Leo Burnett/Arc Worldwide Information Resource Center, Being Human collects noteworthy stories that examine who we are, what we do and how we think. reported in the major press… Heartbreak Hurts Romantic heartbreak hurts. Really hurts. Brain activity tells us that people whose feelings are crushed in a romantic breakup also may feel [...]
C’est chic! LB’s Emma Arnold chronicles Chicago Street Fashion
I’m too sexy for my… ah, yes, that’s right, you’re far too sexy for your shirt, and guess who caught you strutting your stuff down Michigan Avenue? The fashionably talented Emma Arnold, Senior Art Director and founder of Chicago street style blog Très Awesome. And ladies and gents, the content does not belie the name. [...]
Threadless Mob As Pattern Designers
Innovative crowdsourced t-shirt company Threadless and vintage-inspired fashion designer Steven Alan have joined forces to issue a new challenge to their artist fans: Create a new pattern for use in the Steven Alan Fall line. Just as the way Threadless designs are selected, members of the site rate the patterns and the winner will see [...]
Monday Inspiration: Monday comes after Sunday
And if you’re wondering why this fact is worth a headline mention, then you clearly haven’t watched this video. If you had, then you would instantly know that the name Rebecca Black will now forever be associated with the word “Friday.” Singer-songwriters the world over are lamenting that they didn’t think of such a… um… [...]
64 Shortlisted at Lynx
The 2011 Dubai Lynx 2011 shortlists are out, and Leo Burnett MENA racked up a total of 64 entries. (See the full listing here). Congratulations to all who are now one step closer to a trophy: Leo Burnett, Dubai: 26 shorlists Leo Burnett, Cairo: 21 shortlists Leo Burnett, Beirut: 15 shortlists Leo Burnett, Riyadh: 1 [...]
Marketing to the Mobile Shopper
According to research by Nielsen, by the end of the year more than 50 percent of wireless subscribers in the U.S. will be using smartphones. And as people continue to adopt the devices, we can expect to see a huge increase in the volume of mobile shopping. So how should brands and retailers adapt to [...]
DriveNow with BMW
Munich is about to get a new car sharing service, thanks to BMW and Sixt AG. Launching in April, members will be able to locate on their mobile phones one of the 300 cars available within the city limits and rent them by the hour… or even minute. Gas is included in the price as [...]
Breaking Work: TMB Bank ‘Football’
For a feel good Friday send off, take a few minutes to watch this work from our office in Bangkok about the true story of a group of kids with a dream. Inspired by the Mexico City World Cup, they set out to create their own team. Undeterred by the fact that their small [...]
Color App to Make Intense Impression
Oversharers everywhere will rejoice with a new app just making its debut. Color gathers pictures taken from phones in your immediate vicinity that are also using the app, while distributing yours as well. That’s right, strangers will be able to see your pics… and can keep them indefinitely. Investors lined up quickly to get in [...]
Lack Gets Design Hack
A new Hungarian fashion magazine, Lack, has debuted with a fresh, very functional design. Kissmiklos designed this innovative cover, turning the traditional magazine cover into a handbag of sorts. The logo is even printed to reflect the directional shift. In my opinion, the smartest aspect of this design is the behavior changing nature of it. [...]
Being Human, 3.24.11
Courtesy of the Leo Burnett/Arc Worldwide Information Resource Center, Being Human collects noteworthy stories that examine who we are, what we do and how we think. reported in the major press… Do You Have Free Will? Yes, It’s The Only Choice Everything you did this morning, everything that happened to you, was set in motion [...]
Electrolux Cooks Up Distinctive Dish
Electrolux is jumping aboard the pop up shop phenomenon to serve up a little eye candy, and a little food as well. The appliance company is creating a restaurant that will find itself on mountain tops and famous landmarks, reports Fast Company. The eatery seats 18, is decked out with Electrolux signage and products, and [...]
Earth Hour On the Go
The Earth Hour 60+ app is now available in the iTunes Store for iPhone, iPod Touch and iPad. The app is a great way to take Earth Hour on the go, enabling you to upload acts with photos and video on the spot, see what others are doing, share acts on social networks and sign [...]