Monthly Archives: December, 2010
Crowd-Sourced Video Nominated For Grammy
The Johnny Cash Project is an effort by video director Chris Milk and head of the Google Creative Lab Data Arts Team, Aaron Koblin. After meeting in 2008, the two decided to collaborate on a crowd-sourced music video. They found their perfect piece in Johnny Cash’s last recorded song “Ain’t No Grave.” The Johnny Cash [...]
Delicious Data
Who knew analyzing data could be so much fun? Apparently this Zurich design studio, Interactive Things, did. Datavisualization.ch is a site they created that provides beautiful graphics for world events, news or research. You’ve probably seen their work splashed across blogs and online news sites, turning massive amounts of data collection into eye catching visual [...]
Why I love the Internet, reason number 1,283…
Need directions? The internet has you covered. Need a phone number? The internet has you covered. Need to know what font road signs are printed in? The internet has you covered. Want to watch a co-worker get the fail whale tattooed on his bicep while in Cannes (Hi, David On Demand)? Again, the internet has [...]
Top 10 From ’10 (That You May Have Missed)
Around this time every year, I always get asked, “What’s your Top 10 for the Year???” Truthfully, I heard and was moved by a lot of the same music as everyone else was this year. Was Kanye’s “Monster” a monster? Of course. Did I have “Teenage Dream” by Katy Perry on repeat for a month. [...]
Leo Burnett Wins for Fresh Ideas at Cristal
Leo Burnett’s Riccardo Robiglio with Fiat’s Maurizio Spagnulo. The theme of this year’s Cristal Festival at the ski resort of Crans-Montana, Switzerland, was “Only Fresh Ideas Matter.” Happily, our own fresh ideas earned us one Grand Prix, seven Cristal Awards, and one Special Mention. The honors include: A Grand Prix in the Media category for [...]
Best Brand Acts of 2010 in India
Most of the enlightened brands today stopped doing “Ads” and started doing “Acts.” Burnett’s Humankind “Acts not Ads” tenet illustrates that ads usually chest thump about how good they are and propagate their superiority in all media channels. Acts on the other hand are the deeds brands do in public domains and are neutral to [...]
Wednesday Inspiration: What a Wonderful, Visual World!
Recently in research we heard (and saw) girls roll their eyes impatiently and say, “I don’t want to use my brain power to buy a pad. Draw me to it, without me having to read it.” Ain’t that the truth? We sometimes make girls (as shoppers) work very hard to find what they want. More [...]
Psyop Create Delightful Horror Story
This is a well executed spot from Psyop for LG’s Kompressor vacuum. It’s a depiction of filth terrorizing a child’s playthings. The CGI spot has beautiful light play, sparkling dust particles, as well as nice creative direction for the toys’ movements and characteristics. Filth is scary, but is it scary to toys? Maybe they know [...]
‘When To Take My Name Off the Door’
On the day when Leo Burnett formally retired as the head of his company at the age of 76, his valedictory address to his employees was a remarkable one. Delivered on December 1, 1967, his remarks serve as guidelines of standards for the agency. The remarks have been enshrined as guiding principles of the company [...]
Is This Your Life?
Ouch. This semi autobiographical ad for Sweden’s Papercut Shop cuts the ego a bit. The copywriter playfully chronicles his life in a series on concise, entertaining sentences that tell the tale of how he came to write this ad for a shop offering hard to find books, movies and music. After he grows up, travels [...]
“Fake it!”
Um, no idea what the hell’s going on here, but it’s pretty cool. Before you get bored and dismiss the whole thing, do yourself a favor and skip ahead to the last minute… yeah, bonkers, no?
Proven Measurement Strategies for Social Media
The buzz surrounding social media is deafening in marketing today, and every marketer is under pressure to deliver smart, powerful campaigns that utilize social in relevant and effective ways. However, a lack of benchmarks, combined with a massive amount of data possible to capture, has made the actual choice of what to measure no easier [...]
Meet Gabe McDonough
We’d like to welcome Gabe McDonough, who recently joined Leo Burnett Chicago’s production team as Vice President, Music Director. He arrives from DDB Chicago and was kind enough to answer a few questions. What did you do before you got into advertising? I was a bartender/doorman/janitor at the Rainbo Club. I also worked in the [...]
“Great ideas have traveled with the times. Iconic brands transcend times.”
Leo Burnett Worldwide CEO Tom Bernardin and CCO Mark Tutssel recently sat down with AOL to talk about HumanKind and the state of the industry.