Monthly Archives: October, 2010
Social Media ‘Research’
SUMMARY: Beware of software tools promising quick answers. There are lots of companies popping up, claiming that their tool is be able to sift through the sea of internet chatter and bring marketing insights front and center in a beautiful chart or dashboard. The only trouble is, they’re mostly full of it. Analysis of online [...]
Tuesday Inspiration: We Hate Your Dot Com
This week’s Inspiration comes from one of our own Leo Burnett sources – one of our Frankfurt office’s blogs called Cultural Fuel. It’s a great, quick video of a talk from ePatient Connections Conference 2010. I know you’re all probably wondering what this has anything to do with us. Jonathan Richman, author of Dose of [...]
“The answer is a question.”
So what’s the verdict here? Killer film, but please discuss: How is this beneficial / detrimental for the LeBron brand? Particularly keen to hear from Cavs/Heat fans…
People are our focus
Great interview with Leo Burnett Chief Creative Officer Mark Tutssel from the 2010 Golden Drum festival in which he discusses HumanKind, marketing through Acts and the new “Live Age” of creativity. Click for a high-res readable version.
Mixed Results for Social Retail Promotions on Facebook
I recently participated in two social media-enabled promotions: The clever “social augmented reality” app created by OfficeMax and co-branded with their TUL markers, and an Old Navy “Thanks a Million” coupon for 50% off outerwear. The former was really cool, but somewhat puzzling in its execution. It captured an image of me via webcam and [...]
Sears Wants Your Braaaaaaaaaaaaaains!
With the launch of a new zombie-friendly shopping site, it looks like Sears is either really getting into the Halloween spirit or had one fun size Snickers bar too many. Whether customers are themselves members of the walking dead or simply gearing up for the pending zombie apocalypse, they’ll be able to find all the [...]
MINI Tag in Stockholm
I wish I lived in Stockholm right now. MINI Cooper launched a phone app for real life game play, and it looks to be very fun. A virtual MINI lives in a participant’s phone app. When another participant gets within 50 meters of the virtual car, they can take it away to live in their [...]
Breaking Work: Diageo Bundy “Favourabile Lie”
A 19th-century surplus of molasses leads to an unusual modern day challenge on the links… just watch and you’ll understand… great new work from Leo Burnett Sydney. Credits: Client: Diageo Australia Agency: Leo Burnett Sydney Production Company: The Directors Bureau Director: Mike Maguire Group Account Director: Peter Bosilkovski Executive Creative Director: Andy DiLallo Executive Creative [...]
Kanye West’s “Runaway”
Can’t decide if this is genius, slightly self-indulgent or both, but there’s no denying it’s pretty creative. Kanye’s curious and much-anticipated “Runway” has been making some waves across the ‘net all weekend. Directed by West, though written by the inimitable Hype Williams. Two YouTube embeds below, but a higher-res version is streaming over at KanyeWest.com. [...]
Come Join us at Northwestern’s Effective Marketing Communication Symposium… free!
Attention Chicago ad folk! We’re giving away ten tickets to the Effective Marketing Communication Symposium, sponsored by Northwestern University’s Medill IMC program next Tuesday, October 26. The event starts at 6:30 at Northwestern’s Thorne Auditorium 375 E. Chicago Ave. at Lake Shore Drive. Be one of the first ten to comment on the message board [...]
Brooklynite Band Finds Success on B Train
As you pull your hair out trying to decipher the mysterious formula to viral video success, take a look at a band that cracked the code in a very entertaining way. Atomic Tom boarded a New York City subway train and performed a song of theirs using iPhone apps as their instruments. They used the [...]
Starbucks’ Location-Based Network
On Wednesday, Starbucks rolled out their own digital network to over 6,800 stores across the U.S., evolving how we can sit and enjoy the paper and a cup of joe for the third time in their history. At first they just offered you a place to buy your paper and read it. Then they offered free wi-fi [...]
A little Inpsiration from Greater China
Leo Burnett’s lead creatives in Shanghai and Hong Kong share a few tips on producing award-winning creative. This was originally published on Being Human, an excellent blog from our Greater China offices.
Hand Crafted Work For Lay’s
Lays created this charming work to promote their Kettle Cooked Chips. They brought in a team to hand carve and paint a billboard to illustrate the “Crafted With Care” message they tout for their chips. I like the performance aspect of this work, as locals are sure to make a point to follow the daily [...]
Tuesday Inspiration: Where Good Ideas Come From
Wouldn’t we all like to know? We could then go and get some… by the bagful. The answer to this question, however, seems to be a bit more complicated. There seems to be a lot more rigor, passion and stamina required to bring about great good ideas. In fact, Steven Johnson in his TED Talk [...]
Facebook Fan Growth – Top-Down, Bottom-Up
When beginning the planning process for a social media presence for Brands, one truism always trotted out is the “Top-Down, Bottom-Up” paradigm. From the beginning of our partnership with our friends at Facebook, we have heard the phrase repeated and repeated – but where was the data? At last – recent figures from DDB Worldwide [...]