The Leo Burnett Blog
August 26, 2010

3Q10 GPC Highlights: A Colllection of 8-Ball Work

Published by Drew Wehrle

Since we can’t feature all 67 pieces of work that earned 7+ at the most recent GPC in Warsaw, we’re highlighting those that reached 8-Ball status… in other words, Acts with the capacity to “Change the way people think and feel.”  Here a few of the panel’s favorites:

Ambient

Norwegian Airlines “6 Stores In 6 Days” – Oslo

GMC Sierra Denali “Dude Perfect” – Detroit

P&G – Koleston “Photo Booth” – Sao Paulo

Radio

P&G – Bounty “Mom” – Chicago Lapiz

Film

Allstate Insurance “Lawyer” – Chicago

Allstate Insurance “Teen Driver” – Chicago

Sunrise “SMS Dialogues – Good Night” – Zurich

McDonald’s “Weather” – London

Integrated

Nike Japan “NIKEiD Generator Harajuku” – Beacon Tokyo

WWF (World Wildlife Fund) “Earth FM” – Sydney

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1 Comment to 3Q10 GPC Highlights: A Colllection of 8-Ball Work

  1. December 27, 2010 at 10:17 pm | Permalink

    I would like to re-establish contact with Marcin Serafin, whom I met in the 1990′s in the Czech Rep. I visited him in Poland later in that decade. Later he worked in Michigan, where I live, and we saw each other then.
    If he still works for your company, please ask him to mail me.
    Thanks.

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