@ManlyArtDirector asks David the golden question: What does it take to become a creative recruiter? Well, folks, it can be a little more unorthodox than you might think.
In Episode 5, David tells his story and describes the sublime madness of a typical day. Oh, and he also sticks a pinky out to David’s Tea. Glad we were able to take a little detour and learn more about the research methods for sourcing traditional and herbal teas.
Thanks to @ACassidy08 for wondering what a day in the life is like and to @pample_moose for accidentally being on the show.
The Leo Burnett Group swept the Chicago ADDY’s last night, winning 78 awards including five “Best in Category,” ten Gold, 37 Silver and 26 Bronze. Allstate’s “GPS earned “Best of Show” and the “Mayhem” campaign was awarded “Best in Category” for Mixed Media, Radio and Television. P&G’s “Mean Stinks” campaign also won “Best Creative Use of Multimedia Content.”
Here’s the complete list of “Best in Category,” Gold and Silver wins for Leo Burnett, Arc Worldwide and Lapiz:
Best in Category
Leo Burnett
Allstate – GPS, Best of Show
Allstate – MAYHEM, Best in Mixed/Multiple Media
Allstate – MAYHEM, Best in Radio
Allstate – MAYHEM, Best in Television
P&G Secret – MEAN STINKS, Best Creative Use of Multimedia Content
Gold
Leo Burnett:
Allstate – MAYHEM, Radio Campaign
Allstate – BLIND SPOT, Television
Allstate – MAYHEM, Mixed/Multiple Media
Allstate – MAYHEM, Television Campaign
Allstate – GPS, Television
Kellogg’s Special K – WHAT WILL YOU GAIN WHEN YOU LOSE?,
Mixed/Multiple Media
McDonald’s – WINDY CITY FRIES, Out-of-Home Transit
McDonald’s – FRY LIGHTS, Outdoor Board
McDonald’s – BEST FRIES ON THE PLANET, Out-of-Home CampaignArc Worldwide:
MillerCoors Keystone Light – CANHOLE, Packaging, Single Unit
Silver
Leo Burnett:
Allstate – NEIGHBOR, Radio
Allstate – COURTEOUS DRIVER, Radio
Allstate – BEACH VOLLEYBALL PLAYER, Radio
Allstate – BAD HORN, Radio
Allstate – MAYHEM WINE BOTTLE, Advertising Industry Self Promotion
Allstate – STREAKER, Television
Allstate – RACCOON, Television
Allstate – TODDLER, Internet Commercials
Coca-Cola – THUMBPRINTS, Consumer or Trade Publication
Coca-Cola – STARE BEAR, Consumer or Trade Publication
“Inside every good dog is a great dog.” That’s what Leo Burnett and Arc Worldwide’s new campaign for Purina Pro Plan says about your unconditional best friend. Creative Director Tony Rogers talks with us about the creative strategy behind the work that covered the walls of Westminster and even shares some insight on the original song, which you can download here.
Check out Lassie’s breed on the Facebook app and make sure your dog is Westminster-worthy with Purina Pro Plan. Oh, and get out the tissues, this spot is a real tear-jerker.
“If getting into advertising is as simple as becoming good looking, then how do I become good looking?” David answers this mystic inquiry and gives prudent advice on the advertising industry: go to school and don’t check boxes!
Thanks to @whpatters, @tarrahberrou and @LaneKARCH for asking all the right questions.
The venerable Gunn Report rankings are out, and Leo Burnett Worldwide made appearances across seven categories including “Most Awarded Agency Networks in the World,” “All Gunns Blazing,” “Number of Offices Contributing to Creative Reputation” and “The Most Awarded Commercials in the World.”
The highlights include ranking second in number of agencies contributing to a network total, charting two films in the top ten commercials category and charting second in the All Gunns Blazing table. Not bad.
Here’s the full breakdown:
The Most Awarded Agency Networks in the World
#4 – Leo Burnett Worldwide
All Gunns Blazing
#2 – Leo Burnett Worldwide
Number of Offices Contributing to Creative Reputation
#2 – Leo Burnett Worldwide
The Most Awarded Agencies in the World
#7 – Leo Burnett Sydney and Leo Burnett Melbourne
The Most Awarded Commercials in the World
#7 – WWF “Monkey” (Leo Burnett Sydney)
#7 – Allstate “Mayhem” (Leo Burnett Chicago)
#20 – Samsung “Optical Illusions” (Leo Burnett Tailor Made Sao Paulo)
#21 – Scope “See the Person” (Leo Burnett Melbourne)
Get out the Kleenex and be prepared…these new heartwarming spots for Hallmark are feel-good tearjerkers! The campaign promotes Hallmark’s “Hall of Fame,” one of the longest-running anthology series on television, which presents television dramatizations of famous plays and books, as well as original programs since 1951.
The Kellogg’s Rice Krispies slogan “Snap, Crackle, Pop” has been named a top 20 slogan of all time by Creative Review. Grandfathered in to the modern era by Leo Burnett, “Snap, Crackle, Pop” remains a breakfast-time staple in homes around the world.
It’s no secret that our 24/7 culture demands constant attention and the buzz surrounding the Super Bowl is perfect example of this. From starting a conversation on Twitter in the beginning of January to releasing countless commercial teasers weeks before the game – for brands and marketers the Super Bowl is a dance, a very long dance. So how do we survive this cultural earthquake and come out on top this year? It’s simple, know your audience – how they think, feel and act. And just as important, know which social and mobile platforms trigger engagement.
In the visual above, Leo Burnett researchers identified four current behavioral trends impacting how people will connect with this year’s Super Bowl. Some brands are already acting on this new reality. Others need to jump on board to ensure people continue to engage well beyond the fourth quarter. Also included above, is a “multi-screen game plan” outlining a variety of social media dos and don’ts for brands to keep in mind before, during and after the Super Bowl.
